Teen pop bands aren’t expected to be built for the long haul. The common thought is their audience will outgrow the group itself.
The Jonas Brothers – Nick, Joe and Kevin – are in their 20s and nearing that age when teen groups are supposed to fade from the scene, find new careers, or if the teen pop years were good to the group, kick back and live off of the considerable income they earned while driving fans into a frenzy with their albums and concerts.
Kevin Jonas, though, isn’t worried that the Jonas Brothers’ audience has or will desert the group.
“The fans that have been with us from those days are still growing up with us now,” he said in a late June phone interview.
“People think like ‘Oh, they have 13-to-16-year-old fans.’ Well, no, those 13-to-16-year-old fans from five years ago are now in their 20s,
18 to 24, and are all in college. So those fans are coming to the shows, still. Of course, we still have the younger and we have older (fans), but those (original) fans have stayed with us, so our core demo has really grown with our band.”
But if Jonas isn’t worried that the Jonas Brothers will outgrow its audience, the same can’t be said for the group’s record company, the Disney-owned Hollywood Records.
“We are getting older,” he said. “This will be my fourth year being married, and I’m going to be 26. The age demo that typically Disney and that group of people works with is a little bit younger.”
With that reality in mind, the Jonas Brothers recently parted ways with Disney and Hollywood Records. The group is unsigned at this point, but fans are starting to get a taste of the next album by the Jonas Brothers.
A first single, “Pom Poms,” was released in April, and to coincide with the summer tour, a second single, “First Time Love,” is hitting radio now.
Jonas said a release date for the new album will be announced soon, and he’s eager for fans to hear where the new music takes the group.
The first half dozen years of the siblings’ career took the Jonas Brothers to major heights.
Source – GoUpstate.com